Bad Call of the Day #5

Turn is shove or fold... Once I get there I could probably just fold the river - I don't think he is bluffing 15% of the time.

Hero (MP) ($103)
CO ($100)
Button ($84.05)
SB ($147.65)
BB ($105.65)
UTG ($105.50)

Preflop: Hero is MP with J, J
1 fold, Hero bets $2.50, 1 fold, Button calls $2.50, SB raises to $13, 1 fold, Hero calls $10.50, 1 fold

Flop: ($29.50) 10, 2, 10 (2 players)
SB bets $20, Hero calls $20

Turn: ($69.50) 6 (2 players)
SB bets $42, Hero calls $42

River: ($153.50) 9 (2 players)
SB bets $72.65 (All-In), Hero calls $28 (All-In)
Total pot: $209.50 | Rake: $3

Results:
SB had K, K (two pair, Kings and tens).
Hero had J, J (two pair, Jacks and tens).
Outcome: SB won $206.50